THE BASICS: BUILDING AN ADSENSE-READY WEBSITE

After the first edition of this book came out lots of people started asking me
how they can make money with AdSense. I’m always happy to help people
make the most of Google, but many of these people didn’t even have a
website!
Here’s the bad news: to make money with AdSense, you’ve got to have a
website. There’s no getting around that. The good news though is that it’s
never been easier to create a website from scratch and use it to generate
real revenue.
There are all sorts of ways to build that site. The option you choose will
depend on the level of your knowledge, on the size of your budget, and on
the speed with which you learn and get to grips with the Internet and the
way it works. I’m going to discuss all of those options here.
If you already have a site up and running — and you’re happy with it — you
can just skip this bit, head down to Chapter Two and begin reading about
how to improve your AdSense revenues… but I don’t recommend you do that
just yet.
Few people use all of the methods now available for building websites. Most
people will pick one — such as hiring a designer or using Wordpress, a
content management system — and go back to it each time because it’s
familiar and because it worked the first time. But each of these methods
produces a different kind of site. Knowing at least about all of the different
options will let you know that you have more tools available for growing your
business.
If you want to get a new site up and running in a couple of hours — to test
an idea perhaps or catch traffic from a specific link — you’ll know how to do
it.
And if you want to branch out into a new niche with a slick, professionallooking
website that you’ll still be able to control, you’ll know how to do that
too.
The more you know about the different ways of building websites, the more
power you’ll have over your Internet business.