AdSense for Feeds

It is still important. Users do still sign up to receive RSS feeds and they can
make pushing content onto social media platforms like Twitter and Facebook
very simple. But the use of RSS readers to read feeds has declined massively
over the last year or two. According to research firm Hitwise, visits to Google
Reader fell by 27 percent in 2010. Bloglines, once one of the most popular
readers, fell by 71 percent. Its owner, Ask.com, has now shut it down
completely.
The decline of RSS Readers — and the rise of social media — has come at a
bad time for Google. Not just because the company owns the most popular
RSS reader, but because it rolled out its AdSense for Feeds product relatively
late. Yahoo! had been offering the same product for several years before
Google got around to it.
That “late” now looks more like “too late.”
But that doesn’t meant AdSense for Feeds is useless. You should be trying to
pick up subscribers on your blog. You should be using that feed to send them
teasers to your new content.
And if you’re sending that RSS content, you should be including an AdSense
unit too.
You don’t have a lot of room for optimization, but you can choose the size of
your unit (big is good), opt not to include image ads (a wise choice), and
select the position of your ad (the bottom of the post is best so that users
have somewhere to go after they’ve read your content.)
Don’t expect giant returns from this product, but you should be using it to
add a little extra to your income, depending on the number of subscribers
you manage to pick up.