How To Create A URL Channel

Of the two kinds of channels you can create with AdSense, URL channels
track clicks across your site’s pages. You can do this by entering four
different kinds of URL in the “create new channel” box. Each type of channel
gives you information of different accuracy:
example.com tracks all the pages in your site and gives a general
picture of what your site is doing;
subdomain.example.com tracks all the pages in one particular
subdomain;
subdomain.example.com/widgets tracks all the pages in a specific
directory;
and subdomain.example.com/page.html tracks the clicks on one
specific page.
That’s a huge range of choices, from an overview of a site that might have
hundreds of pages through groups of pages that concern particular subjects
to the clicks you’re getting on just one page.
So if you had three sites, one about custom cars, one about custom bikes
and one about speedboats, you would create a general channel for each site.
You should always create a channel for each one of your sites.
That will let you see not just how much money you’re making overall, but
how much money each site is making. You’re not going to get too far without
that sort of information!
Now, let’s say that the custom car site had tabs for American cars, European
cars, Japanese cars and classic cars. Each tab is a subdomain and you could
create a channel for each subdomain too. Now you could see which topic is
making the most money.And if you discussed one car on each page, you could also create channels
for the individual pages and see which cars are the most popular and deliver
the highest earning clicks.
Sounds good, right?And it’s now very easy to do.
Back in the bad old days, Google required you to manually change AdSense
tags for each block of units you wanted to track. Many AdSense publishers
complained about these pesky old channels until Google launched the URL
Channels to make life easier.
On the old interface all you have to do is sign in and click the tab marked
“AdSense Setup” followed by the “Channels” link.

The next step is to use the link marked “URL Channels” and enter the URLs
you want to track.
That’s it! You don’t have to do anything else. Google will start tracking the
URLs you’ve added automatically.
On the new interface, URL channels are added from the Performance
Reports. Click the “URL Channels” link on the left, then the “Add URLs to
track button at the bottom of the screen. That’s pretty simple too.

So apart from creating URL Channels for each of your sites, which of the
other URL Channels should you create?
As far as I’m concerned, you can’t have too much information. Major areas
should certainly be covered and if you can go as far as tracking each page
without going over the 200 channel limit, so much the better. It’s certainly
worth tracking a few individual pages to make sure that the revenues are
spread out across different parts of the site.
If you find that one page is making lots of money and another is making
none, you’ll want to know the reason why.